IndiGo, India's low-cost carrier, has appointed SoftBank-backed Juspay as its official payment partner to handle payments for direct bookings made through the airline's app and website.

According to a joint press release, the partnership between Juspay and IndiGo will improve customer experience by improving payment conversions and enabling a broader range of payment modes.

"We are thrilled to be collaborating with Juspay to improve our customers' booking experiences and provide them with a variety of secure and convenient payment options," said Neetan Chopra, IndiGo's Chief Digital & Information Officer.

Juspay, a payments technology provider, has collaborations with Amazon, Flipkart, Swiggy, Big Basket, Cred, Ajio, Airtel, Ixigo, Axis Bank, Yes Bank, and TATA Digital, among others. Juspay claims to handle more than 50 million transactions per year.

"We are thrilled to be partnering with IndiGo to support their goal of providing a seamless and hassle-free booking experience for their customers," said Sheetal Lalwani, Juspay's Chief Operating Officer.

IndiGo's new payment partnership comes at a time when the airline industry is making a strong comeback following the pandemic-caused crisis. However, in India, a revamping of Air India following its acquisition by Tata and the launch of new budget carrier Akasa Air have heightened the battle for market share.