Recently,  Fidji Simo, Vice President and Head of the Facebook app which reaches billions of people every month, has quit the social network and is joining online grocery leader Instacart as its CEO effective August 2, ahead of its IPO.

Over the last era at Facebook, Fidji oversaw the growth and tactic for the Facebook app, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads, and more.

Apoorva Mehta, Instacart's founder, and current CEO, will change over to Executive Chairman of the Board, and will also report to Instacart's Board of Directors, the company.

Apoorva founded Instacart 10 years ago with an ambitious vision to bring an entire industry online and over the years he's built and scaled a phenomenal business that supports the entire grocery ecosystem.

Fidji, states, "I'm excited to work with the talented teams at Instacart, as well as our retail partners, to reimagine the future of grocery, and create a world where everyone has access to the food they love and more time to enjoy it together.”

Fidji has spent more than 15 years leading the operations, strategy, and product development for some of the world's leading businesses.

Apoorva, states, "I believe that with Fidji at the helm, we'll be in an even stronger position to seize the incredible opportunity in front of us.”
Fudji was also a core driver of Facebook's mobile monetization strategy and led the team in charge of architecting Facebook's advertising business and developing ad formats for mobile.

Earlier to Facebook, Fidji joined eBay in 2007 as part of the company's strategy team. While at eBay, she helped build out the company's local commerce and classified advertising initiatives.