Intel Corporation has appointed Christoph Schell as the Executive Vice President(EVP)and Chief Commercial Officer(CCO) to lead the sales, marketing, and communications group of the firm, starting March 14. Christoph will succeed Michelle Johnston Holthaus, who will take-on a new role as general manager of Intel's Client Computing Group (CCG).

In his new role, Christoph will oversee Intel's global sales, marketing and communications teams, leading the company's efforts to drive sales and marketing approaches to broaden Intel's business opportunities. He will report directly to Intel's CEO, Pat Gelsinger.

"We are harnessing our core strengths as an advantage to grow in our traditional markets and accelerate our entry into new ones. I'm confident Christoph is the right leader to take-on this critical role and guide the talented SMG organization to achieve our growing ambitions", stated Pat.

Christoph will succeed michelle johnston holthaus, who will take on a new role as general managerof intel's client computing group

Commenting on the occasion, Christoph said, "I look forward to joining Intel's world class leadership team at this pivotal moment in the company's history and helping to create even more value and opportunity for customers and partners around the world".

Christoph joins Intel from HP Inc., where he was most lately Chief Commercial Officer. During his 25 years with the company, he held various senior management roles across the globe, including President of 3D Printing & Digital Manufacturing. Prior to rejoining HP in 2014, Christoph served as Executive Vice President of Growth Markets for Philips, where he led the lighting business across Asia Pacific, Japan, Africa, Russia, India, Central Asia and the Middle East regions.