Jio Financial Services will enter the insurance market by offering life, general, and health insurance products "via a seamless digital interface," said RIL chairman Mukesh Ambani on Aug 28. "JFS will enter the insurance segment to offer simple, yet smart life, general, and health insurance products through a seamless digital interface, potentially partnering with global players," Ambani explained.

JFS, according to Ambani, will use predictive data analytics to co-create contextual products with partners and cater to customer needs in a "truly unique way" in the insurance industry. He stated that JFS will consolidate its payments infrastructure with a ubiquitous offering for both consumers and merchants, thereby accelerating India's digital payment adoption.

Following the demerger of the financial services business, RIL shareholders received shares in JFS in a 1:1 ratio.

"This is the equivalent of a mini bonus for our long-term investors," Ambani said to shareholders. JFS, like Jio and Reliance Retail, will be a "invaluable addition" to the Reliance ecosystem of customer-facing businesses, he claims. Significantly, JFS' proposed entry into the country's expanding insurance market aligns with regulator Irdai's goal of having more players and a much broader range of products in order to achieve 'Insurance for All' by 2047.