Ashwin Damera, co-founder & CEO of edtech unicorn Eruditus, has invested in KheloMore, a platform that efficiently allows Indians to learn and play a sport of their choice. The investment, an undisclosed sum, was made through his family office, Damera Ventures

KheloMore is founded by erstwhile international cricketer and ex-Nike sports marketing executive, Jatin Paranjape. The KheloMore app connects more than 5,000 pay and play venues across Cricket, Football, Badminton, Basketball, etc. to consumers, thereby enabling them to learn and play a sport. It also has a unique model of deploying coaches into gated communities, enabling professional coaching to young and upcoming athletes. Its other investors include gaming unicorn Dream11 which invested in the company in 2021.

Bhagyashree Damera, co-founder Damera Ventures, said, “Ashwin and I are avid sport enthusiasts and share with Jatin his vision of making sports more accessible to a large number of Indians. We are excited to partner with KheloMore to build a broad-based sporting culture across India. Sports and wellness are essential for the holistic development of the nation.”

Jatin Paranjape, CEO & Founder of KheloMore, said “KheloMore provides consumers efficient access to Learning and Playing a sport of their choice through the convenience of technology. India will undoubtedly be amongst the biggest sports-participating nations in the coming years, and KheloMore will play a pivotal role in this exciting journey. We are happy to welcome the Dameras to this journey.”