Strax Technologies, a technology and a retail company in the music, art, fashion and entertainment industry has promoted Lee West into its Advisory Board. He will be managing the visual identity and direction of Strax Technologies media, film, and content for Strax clients. West will report to Eric Singleton, CTO and will be working from Northern Virginia.

Speaking on his new role, West, says, “I'm excited to embrace this wider role in the business, specifically film and media direction for our clients. Since we started the company we've focused on delivering unique experiences in art and music,

and now as we push the envelope even further I'm delighted to bring my years of experience to a team with such a passion for excellence and innovation”.

Prior to his inclusion into the Advisory Board, West was working as the Chief Creative Officer for over three years and he managed, designed, developed, and maintained for the brand image. Before that, he was the Graphic Designer for Shentel for almost four years and did similar roles at Siber Systems and West Rom Media for almost two years and six years respectively. West did his education at Technical Institute for Applied Science in Multimedia, Graphic Design.

I'm excited to embrace this wider role in the business, specifically film and media direction for our clients.

The company focuses on combining the physical world of visual art, music, entertainment, and the digital world to form new experience that calls action in retail and other interactive verticals. It also is a worldwide licensee for Neal Schon, Experience Hendrix, Jerry Garcia Family Provisions, Marty Noble, Eartha Kitt and others.