Intel's new CEO, Lip-Bu Tan plans to make significant changes to its chip manufacturing methods and artificial intelligence strategies. According to reports, Tan aims to address an inefficient middle management layer and reorganize the company's AI approach, in response to the need for revitalization amid Intel's struggles. Following his appointment as CEO at a town hall meeting last week, he informed his employees that the company will need to make tough decisions.

Tan’s core priority is said to be in revamping the company's manufacturing operations, which will be making semiconductors for outside clients along with the chips for Intel. Following Tan’s appointment, Intel’s shares rose over seven percent on Nasdaq.

Tan, 65, a tech investor and a former CEO of chip design software firm Cadence, was a member of Intel's board until last August. Tan is set to take over the American icon as CEO and dominate those markets by building chips for smartphones and address surging demand for AI processor, which failed due to decade of poorly considered decisions by three former CEOs. For the first time since 1986, Intel reported an annual loss of $19 billion.

According to reports, in the near future, Tan aims to improve the performance at Intel Foundry, which currently makes chips for other design companies such as Microsoft and Amazon, by aggressively pursuing new customers. 

 

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It is also said to produce chips that will power AI servers and explore opportunities beyond servers such as software, robotics and AI foundation models.

Intel is said to be streamline its operations, aiming for a more agile and customer-focused approach as it looks to regain competitiveness in the semiconductor industry, particularly in the expanding AI market.