Mahindra & Mahindra unveiled a new variant, the AX5 Select (AX5 S), for its popular SUV, the XUV700. Priced at Rs 16.89 lakh (ex-showroom), this variant aims to provide customers with a blend of luxury and affordability.

The AX5 Select boasts several premium features, typically found in higher-end models. It comes equipped with a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater configuration, enhancing comfort and convenience for passengers.

In terms of technology, the car offers in-built navigation with native maps, personalised greeting and safety alerts, Amazon Alexa integration, wireless Android Auto connectivity, six speakers with sound staging, and speed-sensitive door locks, among other features.

Mahindra highlighted that the AX5 Select variant embodies luxury, performance, and affordability, catering to the preferences of the discerning modern consumer.

This launch reflects Mahindra's commitment to innovation and customer-centric approach. The company has been consistently introducing new variants to meet evolving customer needs. Recent additions include the MX variant with a 7-seater configuration and the limited Blaze edition, characterized by its striking Blaze Red color, dual-tone black exterior elements, and a bold all-black interior with red accents.

Since its debut in 2022, the XUV700 has garnered positive reception not only in the domestic market but also in international markets such as South Africa, Australia, Nepal, and New Zealand. Its global popularity underscores its status as a truly versatile and sought-after SUV.

Mahindra's strategy of expanding its product offerings and catering to diverse consumer preferences positions the XUV700 as a frontrunner in the competitive SUV segment, appealing to the aspirations of the next generation of achievers.