Recently, Digital-first brand Mamaearth has awarded its media business to Publicis Groupe’s Zenith following a multi-agency pitch. Zenith will reinforce and raise Mamaearth’s marketing and promotion efforts in India.

As a part of the consent, Zenith will lever the complete range of media planning for Mamaearth, counting brand strategy, planning, buying, and implementation.

The Company, states, “The scope of work will focus on planning which is ROI driven with data analytics as its core. This emphasis will help expand the digital-first brand to a larger audience and build a strong presence across its varied categories and the categories they aspire to foray into in near future.”

Jai Lala, CEO, Zenith, said, “Mamaearth is committed to its consumers and keeping its brand idea and ethos intact, we at Zenith aim to deliver a focused consumer-driven 360-degree media approach. With our unique ROI plus and digital-first practice, we intend to help the brand reach its business goals in the FMCG category in the market.”

“As we grow, we are constantly looking to reach out to more and more millennials in India and have meaningful conversations with them about our products and our belief of 'Goodness Inside'. We have chosen Zenith as our media agency partner because we believe they understand the media landscape as well as our philosophy very well. Zenith will help us achieve our goals by identifying the right media mix and expedite the next step of our growth journey,” said, Sambit Dash, Vice President Marketing, Mamaearth.