Homegrown geospatial software provider MapmyIndia has announced the launch of ClarityX, a new company focused on delivering customer-centric, AI-driven data analytics and consulting services to enterprise clients. This strategic move aims to enhance MapmyIndia’s enterprise offerings and expand its addressable market.

ClarityX leverages artificial intelligence (AI) to provide enterprises with actionable insights derived from a combination of multi-dimensional static and real-time data. These insights are designed to facilitate immediate strategic decision-making and drive digital transformation across industries.

Rakesh Verma, Founder of ClarityX and Co-Founder and CMD of MapmyIndia, commented on the launch: “I had the conviction that someday, 80 per cent of all data would have a location component, and this resulted in MapmyIndia developing into a pioneering digital map data and location technologies company. ClarityX leverages AI and HI (human intelligence) in a bespoke and consultative manner to offer tailor-made actionable insights to enterprise customers across all industries”.

ClarityX’s solutions are branded as ‘Made in India for the World’ and include proprietary indices such as the district potential index and rural potential index. It also features advanced machine learning models like the sales projection model and risk assessment model, which utilize predictive modeling. Additionally, ClarityX offers insights such as origin-destination analysis, category trend analysis, and catchment analysis, along with a trends dashboard that provides a snapshot of significant movements across India.

Rakhi Prasad, Co-Founder of ClarityX, emphasized the company’s unique value proposition: “Our unique ability to seamlessly integrate MapmyIndia’s geospatial data with multi-dimensional static and real-time data and extract sophisticated AI-driven insights enable ClarityX to go to customers faster with solutions that are concise and accurate”.

This launch marks a significant step in MapmyIndia’s efforts to empower enterprises with cutting-edge AI analytics, enhancing their ability to navigate complex business landscapes and make informed decisions.