India’s largest car manufacturer, Maruti Suzuki India, has picked three new start-ups as part of the fourth cohort of the MAIL (Mobility & Automobile Innovation Lab) program with an aim to promote innovation in the mobility space. The chosen startups include: Nable IT, Redbot and Sleave.

Previously, Maruti Suzuki had launched the MAIL initiative in association with GHV Accelerator in January 2019. The move aims to create a suitable environment to nurture, foster and guide the early-stage startups. With the latest addition of three startups, Maruti Suzuki is now occupied with 17 startups under the MAIL programme in the last two years.

Kenichi Ayukawa, MD and CEO, Maruti Suzuki India says, “The startups are poised to disrupt the consumer technology world. The Company's MAIL initiative supports them by co-creating innovative business solutions. The three new startups will now engage with Maruti Suzuki for paid projects. In the end, the solutions offered by these innovative minds will help delight customers.”

Nable IT, a startup from New Delhi, stood as a winner at Cohort 4, while Redbot from Bangalore turned to be the first runner up and Sleave from New Delhi became the second runner up. As in the previous Cohort sessions, the teams underwent an extensive short listing process such as screening and virtual pitch sessions. Furthermore, the domain experts at Maruti Suzuki has also trained and guided the startups to create the right product fit. They would also get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use of their technologies.