Mediacom has announced recent senior-level appointments of Shekhar Sharma and Averill Sequeria moving the talent and stirring towards reinforcement of its core management team. Sharma will take the role of managing partner (North and East), while Sequeria will be joining as the chief product officer.

Shekhar in his new role will be accountable for the offices, clients, and growth. He has been skilled in the integrated marketing professional with practice in overseeing large media investments from global clients to large Indian conglomerates across different verticals.

Sharma’s proficiency ranges from crafting a media approach, bringing in an insights-based draw near to sharpen the calculated planning and distribute ROI for clients. In his preceding period as a vice president for podium forces in GroupM, He has been involved in spearheading a digital-first approach for brands varying from global to large Indian conglomerates and mid-sized businesses.

Averill will be leading seeing the Bigger Picture, a MediaCom Creative Systems in which they use the power of data to fetch together media and creativity. GroupM alumni, with more than 18 years in media, communications, and consulting; she is an original intellectual, working to overpass the worlds of data, digital media, strategy, and creativity.

Her determining duration was spent in budding audience insight tools and specializing in marketing ROI/econometric modeling. In this decade of digital transformation, she has avidly championed the customer experience voyage, with ingenious solutions using data and technology.

Navin Khemka, chief executive officer, MediaCom South Asia states, “Today brands want to communicate quickly and effectively, and we believe that together with our new appointments, we will be able to deliver more powerful work for our clients. With having Shekhar and Averill as a part of our team, I am convinced that they’re uniquely positioned to successfully drive the company and are here to put their best foot forward towards offering the best solution to our clients and strengthening our portfolio.”