Mediascope has appointed Meher Anand as Vice President - Strategic Partnerships. Based in Delhi, Meher will oversee advertising sales and strategic initiatives across TV, digital, print, and event platforms. Additionally, she will manage new and emerging markets in South Asia, further strengthening Mediascope’s leadership in the media sector.

Meher’s background includes a distinguished tenure as Account Director at CNN International Commercial (CNNIC). In this role, she expanded their market presence in South Asia by delivering innovative media solutions while effectively aligning regional strategies with global objectives.

“Meher’s expertise in both domestic and international media sales is an excellent combination. She brings a wealth of experience and a forward-thinking vision that aligns with our ambitions. We are confident she will be instrumental in scaling our operations in existing and emerging markets, and advancing Mediascope’s 45-year legacy”, said Marzban Patel, Founder and CEO, Mediascope.

Sharing her enthusiasm, Meher Anand stated: "Joining Mediascope is an exciting new chapter in my career. I look forward to driving key strategic partnerships for the organization, working under the guidance of Mr. Marzban Patel. It’s a privilege to work with such a dynamic, accomplished team, and I am eager to contribute to Mediascope’s growth and innovation in the ever-evolving advertising industry”.