Meesho has unveiled its new 'creator marketplace platform,' further strengthening its influencer-driven content commerce initiative after seeing early success. Last year, over 14 million customers made purchases on the e-commerce app driven by influencers.

The Bengaluru-based company stated that it is collaborating with content creators who reflect the diverse lifestyles of its user base, aiming to bridge the gap by offering a personalized shopping experience tailored to the Indian market.

The company said that this strategy has driven nearly 10-times growth across key categories such as women’s Western wear, jewellery, and footwear, home décor and furnishing, kidswear and toys as well as beauty and personal care.

“India’s creator economy is evolving rapidly. We are creating a level playing field for both large and micro creators across metro and tier 2+ cities”,  said Prasanna Arunachalam, General Manager, monetisation and content commerce at Meesho.
 
“We are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive,” he said.

As part of its Content Commerce strategy, the platform has introduced three key pillars to deliver immersive and interactive shopping experiences at scale.
 
This includes ‘Meesho Creator Club’, a dedicated in-house affiliate program that empowers influencers, including those from tier 3 and tier 4 cities.

It offers real-time performance analytics, quicker payouts, and direct collaboration opportunities.

Another feature, 'Video Finds,' presents short, engaging product videos directly on the Meesho app, allowing users to effortlessly discover and shop through immersive content. Additionally, 'Live Shop' enables real-time interactive sessions where sellers and influencers can showcase products, respond to queries, and drive instant sales.