Meta, a technology company, named Vikas Purohit as its director of global business group in India to lead the company's strategy for working with advertisers and agency partners.

Purohit will lead the company's relationship with the country's leading brands and advertising agencies, accelerating the adoption of digital tools by the largest advertisers and agencies, according to a prepared statement.

Purohit will report to Arun Srinivas, Meta's director and head of ads business in India, while Meta's key business verticals, agency teams, and business solutions teams will report to him.

Purohit has over 20 years of experience in senior business, sales, and marketing positions at companies like Tata Cliq, Amazon, Reliance Brands Limited, Aditya Birla Group, and Tommy Hilfiger.

“Meta is committed to enabling economic opportunities for businesses, and this charter is more important than ever as we navigate global economic headwinds. India’s largest businesses and agencies are playing a crucial role in the country’s expanding digital economy and are building innovative business models. I am thrilled to welcome Vikas as he joins our team,” said Srinivas.

Purohit began his career with the Aditya Birla group before moving on to Tommy Hilfiger and then Reliance Brands Limited.

He was instrumental in leading and building Amazon Fashion at Amazon.