MoEngage, the intelligent customer engagement platform, launches its new corporate brand identity. On the occasion of its sixth anniversary, the company redesigns its logo & website and is constantly evolving its product offerings while rapidly expanding its global reach.

“In the last six years, MoEngage has expanded beyond mobile marketing automation to become a full-stack customer engagement and analytics platform with a broadening footprint across North America, Europe and Asia. Our new brand identity and website reflects our market-leading growth and our commitment to helping today’s customer-obsessed brands understand their customers like never before and delight them with personalized engagement at every step in the life-cycle,” says Raviteja Dodda, CEO of MoEngage.

The new logo reflects the company’s vision of building the world’s most trusted customer engagement platform, while the new website highlights the full suite of engagement and analytics solutions it offers as well as solutions for seven industries, including Banking and EdTech.

MoEngage has expanded beyond mobile marketing automation to become a full-stack customer engagement and analytics platform with a broadening footprint across North America, Europe and Asia.

Along with this, MoEngage also adds to its leadership team with few appointments. Atma Gunupudi joins the company as the Vice President of Global Customer Success to help shape and scale the company’s customer success strategy. Saurabh Madan takes charge of MoEngage’s General Manager of South-East Asia & ANZ regions and will oversee the company’s go-to-market initiatives in the region. Additionally, Yash Reddy is appointed as the new Chief Business Officer overseeing growth and strategy across APAC and the EMEA regions.

Commenting on the appointments, Raviteja says, “I am delighted to welcome our new leaders to MoEngage. As we continue to build on our success as a leading customer engagement platform and a customer-first organization, bringing leaders with deep industry and domain experience is absolutely critical. I am confident that in their new roles, Atma, Saurabh and Yash will execute strategies that deliver compelling value to our customers.”