Flipkart-owned Myntra has appointed  Achint Setia as Head, Marketing & Social Commerce Business.
 
In this role, he will build Myntra brand, loyalty program (Insider), user growth, content led commerce and Live commerce businesses.

"Starting another new chapter at Myntra helping people look good and feel good! Thanks to my teams, mentors and well wishers," Setia said.

Earlier he served as VP & Business Head, Social Commerce where he was tasked with building new social commerce experiences for the Indian market at Myntra. Apart from Viacom18, Setia also has had stints at McKinsey & Co and Microsoft R&D.

Setia is an MBA-Strategy and Finance from the Indian School of Business and is also an alumnus of the Stanford University Graduate School of Business.

In his new role, he will be lead the building of the brand, its (insider) loyalty program, user growth, content led commerce, and live commerce businesses