Myntra, a fashion e-commerce platform, announced the launch of its new student community 'FWD Campus Tribe,' which will focus specifically on Generation Z and their trends to aid in the development of the creator economy, according to a statement from the company.

The new community will be integrated into FWD, Myntra's immersive app-in-app shopping experience designed specifically for this generation.

According to the company, Campus Tribe members will receive benefits such as a three-month insider trial pack, early access to marquee events, and personal styling sessions, among others. According to Myntra's statement, the members will be tasked with creating social content for Myntra FWD and developing a strong social voice within the Gen Z community.

The company is planning to engage with the students by appointing certain members as representatives in their respective colleges across leading colleges in their respective cities such as Mumbai, Pune, Delhi, Indore, Jaipur and Bengaluru, among others.