NODWIN Gaming, Nazara Technologies' esports and gaming branch, said on Wednesday that it had purchased a 51% investment in Branded, a full-service live media firm.

NODWIN Gaming will acquire not just all of Branded's existing event IPs, but also a skilled international team that will focus on developing international sponsorship revenue for all of NODWIN Gaming's IPs in India and abroad.

"IPs such as 'Gaming Matters,' 'Sports Matters,' and 'It's A Girl Thing' will add a new dimension to what we already provide." We will also consider bringing our current IPs such as Playground, The Premiership, NH7, and others to a global audience," stated Akshat Rathee, Co-founder and Managing Director of NODWIN.

Branded is a major live media firm established in Singapore that has created award-winning owned-and-operated platforms.

It's A Girl Thing, an empowerment platform and touring festival for young women, is also produced by Branded, as is Creator World, one of Asia's newest event platforms for young influencers.

"We are excited to expand our existing events and IP as well as co-create new, exciting properties throughout the APAC region and beyond," stated Jasper Donat, Co-Founder and CEO of Branded.