The Association for Sports Industry Professionals (ASIP) has welcomed Neeraj Jha as its new honorary secretary general. With over 20 years of experience in the sports industry, Jha is now poised to play a key role in shaping the future of the sports business in India.

Jha’s appointment is no ordinary shuffle in leadership—it’s a strategic move to unify industry stakeholders, foster innovation, and accelerate professional growth in the sector. ASIP expressed full confidence in Jha’s ability to steer the ship toward greater collaboration and impact.

ASIP founder Shaji Prabhakaran extended a warm welcome to Jha, emphasizing the organization’s commitment to creating a strong platform for sports professionals in India.

“Neeraj brings a wealth of experience and passion for the industry. His leadership will be crucial in strengthening ASIP’s role as a catalyst for sports business development”,  said Prabhakaran.

Taking on the new role with enthusiasm, Jha shared his excitement about joining ASIP’s mission, “I’m excited to collaborate with ASIP’s dedicated professionals to drive impactful change and build a vibrant community. Thanks to Shaji Prabhakaran for creating this platform—together, we’ll take it to new heights”.

Jha's appointment marks a significant achievement for ASIP as the organization strengthens its efforts to professionalize the sports industry, close knowledge gaps, and expand opportunities for professionals in the field.