Happy, a neo-fintech platform, has announced its partnership with Roinet, a fintech company that caters to business opportunities and digital financial services in rural areas of India. The main objective of this collaboration is to close the funding gap that rural entrepreneurs frequently experience.

This association will result in the extension of credit lines to Roinet's customers which will be offered through a 100 percent digital journey. Insufficient funding has been a challenge within the MSME segment and this association of Happy and Roinet will help achieve the scale of MSME funding and ensure that the overall under-represented and under-served micro business in India receives the required fillup.

Till now, the organisation has been able to disburse loans amounting to more than INR. 500 Crores across India.  Under this partnership, Happy will broaden its reach to Roinet's merchants across India with its own lending APIs.

Commenting on this development, Manish Khera, Founder of Happy said, “We are ecstatic about this endeavour and look forward to working with Roinet as we attempt to make a positive contribution within the rural financing space.”

On the other hand, Mr. Vivek Gupta, Co-Founder and CTO of Roinet said, “We are pleased to have been able to secure this partnership, which will allow us to meet the financial needs of rural India while also encouraging rural entrepreneurship.”

Founded in 2016, Happy, one of the leading bootstrapped fintech platforms that facilitate easy and quick loans to MSMEs in India. The firm functions via a network of lenders and partners, where merchants are provided loans through Happy’s own fully digital platform. Established in 2016 with the aim to provide easy loans to India's vast population of underserved and new-to-credit MSMEs who are otherwise unserved by traditional lenders, banks, and NBFCs, the organization has proliferated into a leading loan service provider. Furthermore, the company aims to revolutionize the banking sector by making financial services accessible, simple, and transparent to everyone, regardless of geography or financial position.

Roinet is a fintech company delivering financial services to the under-served at the last mile. The firm was set up with a vision of enabling access to banking and other financial services for the unbanked-underserved population at the bottom of the pyramid. Today, Roinet has evolved into a formidable force in the fintech space, trusted by a number of significant public and private commercial banks as well as several financial institutions.