iQOO has announced the appointment of Nipun Marya as Chief Executive Officer for iQOO India. He will be responsible for directing the growth of iQOO brand and its operations in India by focusing on growth of  market share in the premium performance smartphone section.

For the last five years Marya served as Director, Brand Strategy for vivo India. Under his  leadership, now the company aims to accelerate the pace of innovation and address the ever-evolving demands of the consumer and  will also focus on strengthening the premium and mid-premium portfolio for iQOO in India.

iQoo India has witnessed a growth of 671% in Quarter 3 of 2021. Therefore, it wants  to double its online market share in the mid-premium space from 5% to 10% in India by 2022.

Jerome Chen, CEO, vivo India said, “Nipun has successfully led vivo’s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years. We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”