Nisheeth Srivastava has been appointed as the Executive Creative Director by BBH India. Operating from Delhi, Srivastava's role entails collaborating on brands managed by the agency's various offices and reporting directly to Parikshit Bhattaccharya, BBH India's Chief Creative Officer. With 15 years of diverse experience spanning advertising, radio, and the internet, Nisheeth brings a multifaceted perspective to business and communication, according to BBH India.

Beginning his career in advertising, he commenced as an account planner at Mudra Ahmedabad before transitioning to Lowe Lintas as a copywriter. His portfolio encompasses a wide range of brands, including Moov, Krack, Google Pay, Dulux Paints, OLX, and Philips.

Before rejoining the advertising realm at Lowe in 2018, Nisheeth held the role of brand creative lead at OLX. Over his three-and-a-half-year tenure there, he gained invaluable digital-first expertise and collaborated with multiple partners to elevate OLX into one of the most seamlessly integrated brands. One standout achievement during his time there was the social experiment conducted to illustrate the hoarding culture in India. “Nisheeth’s appointment is in line with our objective of building a high talent density team”, said Bhattaccharya.

“His vast body of work is a potent combination of culturally rooted insights and progressive ideas. His experience in handling big brand mandates will add another dimension to our game, specifically in Delhi. He joins a high-energy, super collaborative creative leadership team comprising Ashwin Palkar, Swati Balani and Arvind Menon. I look forward to their combined magic as they curl a few into the top right corner for our clients”.

Outside of his professional endeavors, Srivastava finds deep passion in his writing. His Hindi poetry page "Ek Tukda Zindagi" on Facebook boasts nearly 14,000 organic subscribers. Balancing the roles of a father to a 10-year-old daughter and a caretaker to a 13-year-old canine companion, Nisheeth indulges in his hobbies as an avid cricketer and car enthusiast. His strong connection to his Lucknow roots has cultivated a love for street food in him.

Speaking about his new role, Srivastava said, “I am stoked to be a part of BBH and its envious creative culture. It is challenging yet exciting at the same time, and I couldn’t have asked for a better energy at this point in my career. I look forward to effectively lead, collaborate, and build on the Zag of BBH India”.