NIVEA India has named Srikanth Iyer as its new Sales Director, effective imm. With more than 16 years of experience in general management, sales leadership, and operations, Srikanth brings a wealth of expertise in driving growth, innovation, and market expansion within the consumer goods and retail sectors.

In his previous role as Sales Director at Kimberly-Clark India, Srikanth led route-to-market transformations, implemented alternate distribution models, and partnered on product innovation.

Commenting on the appointment, Geetika Mehta, Managing Director of NIVEA India, said, “We are thrilled to welcome Srikanth Iyer to our leadership team. With his strategic mindset and vast expertise in sales, we are confident that he will lead NIVEA India to new heights. Srikanth’s ability to build high-performing teams and deliver sustainable growth aligns perfectly with our vision for the brand. His leadership will be pivotal as we continue to strengthen our consumer connections and drive market expansion”.

Srikanth Iyer added: “I am deeply honored to join NIVEA India, a brand synonymous with trust and excellence in skin care. NIVEA’s commitment to quality and innovation resonates with me, and I am excited to contribute to its legacy by enhancing its distribution reach and market presence. I look forward to working alongside a talented team to shape the next phase of NIVEA’s success in India".

Srikanth's career includes leadership positions at The Himalaya Wellness Company in Bangladesh, where he led cross-functional teams to set up local manufacturing, enhance market penetration, and achieve substantial market share growth. He has also held senior roles at Mondelez and PepsiCo, where he excelled in sales, customer marketing, and operations.