"NIVEA revealed the selection of Geetika Mehta as the new Managing Director, citing her substantial experience and proficiency to guide the brand. This appointment underscores NIVEA India's dedication to maintaining its position as a prominent skincare brand", stated the announcement.

"Geetika Mehta, with a background in the FMCG sector, possesses a strong history of nurturing small enterprises and overseeing expansive corporations in markets spanning South Asia, Thailand, Brazil, and South Africa. The announcement highlighted her extensive expertise and strategic acumen, aligning seamlessly with NIVEA India's goal of delivering top-notch product quality in harmony with its care-driven approach".

"Geetika has excelled in pivotal leadership roles, effectively managing cross-functional teams, and making significant contributions to the success and profitability of brands under her stewardship. Her prior roles encompass serving as the Managing Director at Hershey India for 2.5 years, as well as an 18-year tenure at Hindustan Unilever Limited".

Expressing her enthusiasm, Geetika Mehta stated, "I am delighted to be a part of NIVEA India, a brand renowned for its reliability and skincare excellence. As we navigate the continuously evolving skincare landscape, my focus will be on fostering innovation, enriching customer experiences, and further solidifying NIVEA's position as the preferred skincare choice for millions of Indians".