Noise has named Nicobar Design’s Utsav Malhotra as its chief operating officer (COO). He will be responsible for the business strategy of the company along with marketing and operations initiatives. This has been issued on Tuesday.

Malhotra was the business head at Nicobar Design, premium modern clothing and accessories brand for men and women. Before that, he was COO at AMPM Fashions and vice president at Fashion and You. Also he worked with Umbrella Associates and Arvind Lifestyle Brands. At Noise, he will oversee in formulating and executing strategic initiatives, vision and developing a roadmap for achieving its business goals.

Discourse on his position, Utsav commented, “The wearable and hearable market is rapidly growing India and witnessed a huge uptick from tech enthusiasts for such products. Noise is revolutionising this industry with its contemporary technology and consumer-friendly designs.”

“Utsav is an ideal fit for us, as he is a proven leader with great experience over the past two decades, which we believe will be invaluable to the growth of our company—from both a business perspective and a cultural one,” states Noise’s co-founder Amit Khatri