Cycle Pure Agarbathi, owned by NR Group, was announced as the Official Team Sponsor of the Sri Lanka Women's Team for the ICC Women's T20 World Cup 2023 to be held in South Africa.

The announcement was done during a media conference held today in Colombo, in the presence of Sri Lanka Cricket's Assistant Secretary Chryshantha Kapuwatte, women's cricket team's Captain Chamari Athapaththu, and her team members (SLC), and Arjun Ranga - Managing Director of Cycle Pure Agarbathi. The jersey worn by the Sri Lankan team throughout the tournament will be displaying the Cycle Pure logo on the right sleeve as the Official Team Sponsor of the Sri Lanka Women's Team for the ICC Women's T20 World Cup.

Speaking at the press conference Arjun Ranga stated, "As a brand, women empowerment has always been at our core as they are the powerhouse for growth. Our brand stands for hope and that is exactly what we want to bring forth with our presence in Sri Lanka as well, where we aim to spread the message of 'Prayer for Hope' amongst our family here in Sri Lanka. Through the partnership with the women's cricket team, we aim to continue spreading the message of solidarity, prayer and hope not only for the women representing the team on international grounds but also for all in the country."

He further added, "The women's cricket team has been quite strong in their games and we wish the squad the very best at the upcoming World Cup. We hope and pray that the country comes out stronger from its difficult situations. We will try our best to do whatever we can within our capacity to help the people of the country."

Commenting on the partnership, Chryshantha Kapuwatte, Assistant Secretary, Sri Lanka Cricket (SLC), said, "We are extremely happy to have Cycle Pure Agarbathi on board as a sponsor for our team. I am sure this partnership will help Cycle enhance its brand awareness across its audience, as the Sri Lanka Women's team will be carrying its logo during the entirety of the T20 World Cup, thus bringing in quality exposure for the firm.

We look forward to an exciting partnership with the company and to spreading the message of hope and prayer to our squad and the rest of the country through our performance in the World Cup."

Cycle Pure Agarbathi has become one of the leading companies associated with sports all over the world over the years. Their ongoing involvement in sports has resulted in exciting cricket properties such as Red Alert, Third Umpire branding, and Milestone branding. Because of the brand's dedicated and ongoing focus on developing sporting talent, it is actively involved in the development of various sports.

Shri N. Ranga Rao founded the India-based NRRS in 1948. Shri Ranga Rao, a true visionary and philanthropist, invented the ubiquitous Cycle Pure Agarbathi, which has since become the world's best-selling incense stick brand. NR Group has grown from a small family business to a well-established business conglomerate with a presence in India and abroad. The Group has expanded into new business areas such as functional air care products (Lia brand room and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. It is now a true Incense to Aerospace conglomerate, as it also manufactures parts for defence helicopters.The organisation has largely committed itself towards social responsibilities and fulfils them through its CSR arm NR Foundation.

The NR Group today is managed by the third generation of the Ranga family.