COVID-19 has indeed put business sentiments to negative. Around 57 percent of organizations in India expect a moderate to large negative impact on their business from April to September due to COVID-19. Hence OpenMarket, a global mobile messaging company, launches indigo – a new kind of mobile engagement platform designed to help businesses more easily and effectively communicate with their customers and employees. A cloud-based platform, indigo will transform how millions of companies globally re-establish themselves as they emerge from COVID-19 lockdown.

The platform has been built with insights gained from trillions of messages transported by OpenMarket over two decades. Technical people with little or no mobile messaging skill can easily set-up best-in-class, automated and optimized campaigns across SMS, RCS and MMS using indigo. The platform features templated campaigns, in-built best-practice insights, AI, advanced spam and smishing filters and direct access to a global, multi-channel messaging network. It will further help brands deeply analyse customer behavior and campaign performance by enabling real-time querying, data visualizations and in-depth reports. Such features will empower brands to transform their CX by helping them deliver empathetic messages to their customers around the world in the moments that matter most to them.

Jonathan Morgan, CEO, OpenMarket, says, “For too long businesses have been held back by the complexity of

Indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers' customers

the mobile ecosystem. According to our Empathy in the Age of AI research, which surveyed more than 4,000 consumers and 600 customer-focused leaders, an overwhelming majority of CX leaders are calling for communication platforms that are easy to use, easy to integrate and provide customer insights to improve their CX journeys. indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers’ customers.”

indigo will also enable brands to send messages that show their company name and logo instead of a phone number. The platform takes an existing SMS and automatically upgrades it to a branded message whenever a capable device is detected. Jonathan adds, “Communicating with your customers and employees has always been important, but getting that communication right, is now critical. As the world emerges from the pandemic, the spotlight is on businesses to keep their customers and employees informed as things change and progress. With indigo, every business, small or large, will now have access to best-in-class tools to effortlessly improve their CX. indigo has been specifically built with business operations in mind so that anyone within an organisation can easily create automated mobile messaging campaigns that effectively engage customers in a way that best suits them.”