Customers of both parties will now gain access to many exquisite feature that include email personalization, multichannel campaign orchestration, smart campaign optimization, and many others.

Optimove, a Relationship Marketing solutions company, announces that it has partnered with Netcore Solutions, a customer interaction & engagement firm, to enable B2C companies to automate large scale delivery of highly relevant, personalized customer communications solutions. Through this partnership, customers of both parties gain access to many exquisite feature that include email personalization, multichannel campaign orchestration, smart campaign optimization, and many others.

“We are very impressed with how Optimove integrates data science, AI and marketing know-how to enable companies to send relevant, emotionally intelligent communications to thousands or millions of individual customers. This partnership further advances our mission of providing the ultimate email deliverability experience for our customers,” says Chaitanya Chinta, Co-Founder & Global Head - Email Business, Netcore.

Optimove is used by 500+ brands to achieve growth by fuelling customer engagement. The company integrates marketing and data science to generate actionable insights, thus enabling marketers to deliver tailor-made customer marketing campaigns across multiple channels. Optimove’s suite of tech solutions helps marketers to maximize customer spend, engagement, retention, and lifetime value.

Commenting on the recent developments, Yael Lapid, VP - Customer Delivery, Optimove, says, “This partnership with Netcore expands Optimove’s offering in APAC markets. We look forward to working closely with Netcore’s excellent team on helping many joint clients in APAC improve the business value and impact of their relationship marketing operations via the combined Optimove-Netcore solution”.