India’s indigenous digital financial services platform Paytm’s wholly-owned subsidiary Paytm Money introduces IPO investments to facilitate investments in IPO in India. This launch will benefit retail investors wealth creation opportunities with its ability to seamlessly apply and join the growth story of rapidly expanding companies. With this launch, the company has made the process of IPO application completely digital and simple for retail investors PAN India to apply for IPOs. The company will keep adding new features for enhanced user experience.

This will help investors to instantly apply for all the latest IPOs via UPI ID, linked to their bank accounts to quickly complete the IPO application process. Paytm is leveraging the convenience of UPI infrastructure to offer a faster turnaround time reduced to three-four days for completion of the entire process. The platform’s seamless interface helps users quickly change, cancel or reapply the bidding application within the IPO window. The platform is equipped with features enabling investors to track upcoming IPOs, view company history & details, download prospectus and also check the performance of past IPOs.

With an aim for eight to 10 percent of applications market share in the first year of its launch, the service is available on both Paytm Money app and website.

Varun Sridhar, CEO, Paytm Money said, “The Indian start-up ecosystem has a growing appetite for entering the capital market, now more companies want to raise capital from a broader set of investors with a public listing. Likewise, investors are also increasingly willing to diversify their portfolio. This presents a big opportunity and we intend to make the process more accessible to our fellow citizens. In near future, we plan to launch IPO funding, derivatives trading, margin finance and a host of other value-adding features to make investing seamless and convenient. This is aligned with our mission to drive financial inclusion across the country.”