PayU and Fynd have announced a strategic partnership aimed at revolutionizing payment experiences for merchants across India. This collaboration underscores both companies' commitment to driving digital transformation and unlocking new revenue opportunities for Indian businesses.

As part of the partnership, Fynd will integrate PayU’s Payment Gateway into its platform, enabling its network of over 2,300 merchants to accept payments through more than 150 online methods. These include affordability and EMI options, credit and debit cards, UPI, wallets, and net banking. Merchants on Fynd’s platform will also gain access to PayU’s international payment suite, renowned for its high transaction success rates, cutting-edge security features, and dedicated customer support.

Additionally, PayU will offer its advanced Offers Engine platform to Fynd’s merchants. This tool will allow businesses to create and deliver tailored offers to customers, enhancing transactional volumes and driving both customer acquisition and retention.

Nikhil Mehta, Senior VP of Partnerships & Payments Strategy at PayU, highlighted the significance of the partnership, stating, “Our collaboration with Fynd represents a major advancement in providing a comprehensive payment solution that addresses the needs of both merchants and customers. This partnership is a testament to PayU’s dedication to innovation and making online payments more accessible, secure, and convenient”.

Ragini Varma, CBO of Fynd, added, “We are focused on equipping our sellers with the tools needed to deliver exceptional shopping experiences. Partnering with PayU’s advanced payments ecosystem will significantly enhance checkout processes by offering more payment options and facilitating seamless international transactions. This partnership marks a pivotal improvement in the merchant experience on the Fynd Commerce Platform”.