Multinational learning company Pearson today announced the appointment of Siddharth Banerjee as the new managing director for India and Asia. The company said that Banerjee will work towards strengthening Pearson’s direct-to-consumer (D2C) strategy and digital proposition in the region, and build a "direct relationship with the education ecosystem in the region".

Banerjee will take on his new role from July 6. Banerjee was previously chief revenue and marketing officer at Indian gaming company Games24x7. He has also worked at Facebook, Vodafone and Unilever earlier.

Speaking about the appointment, Tim Bozik, global president, higher education, Pearson said in a press release issued by the company, “India is a key strategic market for Pearson and we are confident that.. [Banerjee's] vast experience will be valuable as Pearson strengthens its focus on constructing a vibrant digital education ecosystem. Today, India’s higher education sector is at the cusp of tremendous digital transformation and Siddharth’s strong knowledge and experience in consumer and technology will contribute significantly to our renewed digital strategy.”

“These are exciting times for the education sector in India and Asia and I look forward to working with my team in transforming the region's focus as a digital first company. There is a huge opportunity for us to contribute to the emerging and evolving digital Indian education landscape and we have a job cut out for ourselves and I along with my team will leverage our strengths that are in line with the rise in online and digital learning, as well as addressing the workforce skills gap across the emerging economies in Asia." expressed Banerjee.