Pegasystems Inc., the Cambridge based American software company well known for empowering digital transformation at the world’s leading enterprises, announced the asset purchase of Infruid Labs, a business analytics and data visualization software company. This acquisition brings a consumer-grade user interface and enterprise-class capabilities to Pega solutions that enable users to easily visualize and better understand their Pega application data to improve decision making.

Many organizations hold seemingly infinite amounts of data, but struggle to interpret it to make an impact. This new business intelligence and data visualization capabilities will provide actionable intelligence by helping clients find discernible patterns within large datasets. By integrating Infruid Labs’ advanced interactive

We’re excited to bring our technology to Pega to help clients be leaders in customer engagement and operational excellence

visualization capabilities with its leading AI-powered customer engagement and digital process automation(DPA) solutions, Pega will provide clients with a holistic, streamlined way to visually interpret their data. This will enable users to uncover hidden patterns to make better business decisions.

“Data holds the keys to any business strategy, but many organizations don’t have the right tools to gain timely insights and understand what’s working for them and what isn’t. This acquisition will allow Pega clients to glean even more value from their data with an easy-to-use visual interface that yields instant results, so organizations can remain focused on building strategies that are best for their business and their customers”, says Kerim Akgonul, Products SVP, Pegasystems.

“Pega continues to be at the forefront of innovation in AI, decisioning, and analytics, and I am thrilled that Infruid’s advanced business intelligence and visualization capabilities will be an integral part of Pega’s digital transformation solutions. We’re excited to bring our technology to Pega to help clients be leaders in customer engagement and operational excellence”, says Mahesh Yellai, Senior Director, Data & Analytics, Pegasystems.