On September 7, the All India Football Federation named Reliance Retail's Performax activewear as the Indian football team's official kit sponsor. The Indian team will debut the new uniform during the 49th King's Cup 2023, which will be held in Thailand from September 7 to September 10. Today, Team India will face Iraq in the tournament's opening match.

"I am confident that the new kit will appeal to the players and teams, inspiring them to give their all on the pitch." "I wish the AIFF and Performax every success in their new partnership," said Dr. Shaji Prabhakaran, Secretary General of the AIFF.

Football has great potential in India, and the Indian football team will rise to prominence in the coming years, according to Akhilesh Prasad, President & CEO, Reliance Retail - Fashion & Lifestyle. He also stated that this collaboration is in line with the company's goal of making sports accessible in India through Performax.

The homegrown sportswear brand will have exclusive rights to produce kits for all game formats. It will also be the AIFF's sole supplier of all match, travel, and training wear for men's, women's, and youth teams. In addition, as the merchandise sponsor, Performax will have the exclusive rights to manufacture and sell these products.