Phonon invests in Beewrks - a digital marketplace for customer services & marketing contact center services - aims for 10% market share
CEOInsights Team, Nikhil Michael, Correspondent, CEO Insights
The customer engagement industry globally employs 8 million people; out of which about 1.5million+ are employed within India. Most of these employees are migrants who had moved to tier 1 cities for jobs in plush call centers. With COVID19 lockdown, most of these employees have migrated back to their hometowns. Globally a US$350billion Industry, Indian contact centers was a US$28bn market in 2017 and is estimated to reach US$55bn by 2025.
Commenting on this announcement, Ujwal Makhija, Managing Director of Phonon Communications said, “We
aim to have over 1,00,000 professionals employed on Beewrks. The platform brings renewed hope to call center employees who have been made redundant or have a lack of opportunities due to Covid19. It will enable enterprises to move to a truly remote experience in customer services and marketing. This is an early stage investment and we’ve committed US$150,000 to this venture.”
Beewks aims to take contact center employment to the door of professionals who prefer staying home, are disabled or located in remote areas. The platform aims to boost entrepreneurship among call center professionals and will allow enterprises to derive maximum benefit by hiring the best skills for their customer service and marketing operations.
Beewrks seeks to also create a pool of AI and NLP experts (Beehive Builders) who will help enterprise contact center managers adopt the right technologies for telecom gateway and service automation. These Beehive Builders are specialists in technology and process automation who can put up their skills for hire by enterprises.
For the technology back-end, enterprises can choose Phonon, Ring Central, 8x8 or AWS Connect, all global communication platforms.
The aim is to create an ecosystem of micro-entrepreneurs in customer service, marketing and AI experts across India, before expanding to North America and the Philippines.
Beewks aims to take contact center employment to the door of professionals who prefer staying home, are disabled or located in remote areas. The platform aims to boost entrepreneurship among call center professionals and will allow enterprises to derive maximum benefit by hiring the best skills for their customer service and marketing operations.
Beewrks seeks to also create a pool of AI and NLP experts (Beehive Builders) who will help enterprise contact center managers adopt the right technologies for telecom gateway and service automation. These Beehive Builders are specialists in technology and process automation who can put up their skills for hire by enterprises.
For the technology back-end, enterprises can choose Phonon, Ring Central, 8x8 or AWS Connect, all global communication platforms.
The aim is to create an ecosystem of micro-entrepreneurs in customer service, marketing and AI experts across India, before expanding to North America and the Philippines.