Pickrr, an e-commerce logistics and shipping aggregator has appointed Delhivery’s former senior director Rohit Mittal as its Senior Vice President of the sales division. In his new role, Rohit would lead the sales team and drive exponential growth for the company. He would also be focusing on diversifying business lines across B2B, hyperlocal, cross border and fulfilment services.

Speaking on the appointment, Rhitiman Majumder , Co-Founder and CEO, Pickrr  states, “It is an exciting time for Pickrr as we are set to enter the next phase of our growth trajectory. In addition to expanding our core product portfolio, we are launching new business lines for hyperlocal and cross border deliveries, and strengthening our warehousing and fulfilment capabilities to empower our customers with the access to best-in-class end-to-end logistics and ecommerce fulfilment services at the most affordable rate. At such a growing stage in Pickrr’s journey, Rohit’s in-depth knowledge of India’s logistics sector and the startup ecosystem will make him a valuable asset to our team. We are confident that he will drive Pickrr’s commitment to enabling and simplifying the e-commerce journey in India.”

Rohit has held various senior leadership positions in startups and early-stage companies and brings on board about 13+ years of experience in areas such as business development, strategic planning, M&A, P&L management, revenue realization, analytics, pricing, strategy, budgeting, consulting and performance management. Previously, he served as the Senior Director of Business Development at logistics tech unicorn Delhivery, where he played a key role in devising and executing growth strategies for the company. Before that, Rohit also led business operations at Reliance, Hughes and Sify.

Excited about his new role, Rohit Mittal, Senior Vice President, commented, “I am quite thrilled to embark on an exciting journey with Pickrr and look forward to taking them to greater heights. India’s e-commerce industry is on steroids, and a large part of its growth story is written by SMBs and D2C brands. Pickrr is well-positioned to give a strong lift-off to e-commerce brands and drive 2x03x growth on the back on efficient logistics and fulfilment. Pickrr has already emerged as a force to be reckoned within the LPaaS (logistics platform as a service) market, and I’m thrilled to be a part of its growing team.”

Offering more than 17 integration platforms and with over 25 delivery partners, Pickrr transports 75,000+ products daily across 220 global destinations and 29,000+ pin codes in India. Since its inception in 2015, the startup has grown into a 200+ team and has aggressive plans to invest further in technology and talent onboarding.