Recently, one of Asia’s leading merchant commerce platforms, Pine Labs, announced the appointment of Kunal Shah, Founder, CRED, to the company’s board.

Kunal is a businessperson, investor, and innovator of India’s fintech ecosystem. CRED, which he initiated in 2018, is a high-trust community of some of India’s most well-known individuals, financial institutions, and brands.

“We are excited to welcome Kunal to our board. He joins a marquee set of investors, advisors, and other visionary board members who are all committed to take Pine Labs to newer heights. Kunal’s deep understanding of the consumer business will be invaluable to us as we explore new opportunities and step into our next phase of growth,” said, B. Amrish Rau, CEO, Pine Labs.

Kunal is an advocate of entrepreneurship in India, with almost 100 investments transversely financial services, consumer, and technology. A passionate supporter in the role of financial welfare in lashing progress, he actively promotes and contributes to financial literacy, wealth-creation, and female workforce participation initiatives in India and around the world. He has been an advisor to the board of Bennett Coleman & Co. Ltd (Times of India), the Chairman of the Internet and Mobile Association of India, and an advisor to Sequoia Capital India. Before CRED, Kunal founded Freecharge and led it to the largest internet exit of its time in 2015.

Kunal Shah, Founder, CRED, states, “The pandemic has catalysed behaviour change among consumers, merchants, and institutions that will drive the fintech sector. Shaping this transformation for the benefit of all stakeholders is a collective responsibility. Pine Labs is a player in digital payments adoption and joining its board is an opportunity to contribute to the ecosystem.”

Pine Labs is mounting its mark in international markets with its Buy Now Pay Later proposing to bring gift card and stored value solutions through its subsidiary Qwikcilver and has made a strategic investment in the consumer side of the business with the acquisition of Fave in April 2021. The company also recently announced a total round size of USD 600m with the entry of global investors.