Posterscope India has announced the appointment of Sanket Parab as Associate Vice President. In this role, he will report to Imtiyaz Vilatra, CEO of Posterscope India. Sanket will spearhead strategic initiatives to reinforce the company's leadership in the Out-of-Home (OOH) sector. His responsibilities will include enhancing consumer engagement, utilizing advanced technology and insights to optimize market strategies, and achieving measurable outcomes that surpass client expectations.

Before joining Posterscope, Sanket honed his expertise at Madison OOH, where he worked across various industries, providing strategic insights and developing ROI-driven plans for clients. With over 14 years of experience in OOH strategy, planning, and campaign management, Sanket has collaborated with high-profile brands such as Polycab, Tata Motors, Bandhan Bank, Swiggy, and Xiaomi. Notably, he played a pivotal role in servicing Vi Corporate, coordinating across circles to ensure a seamless transition.

Speaking about the appointment, Imtiyaz Vilatra said, “We are thrilled to welcome Sanket to Posterscope India. With his proven expertise in strategic planning and passion for OOH advertising, Sanket is poised to make a significant impact on our business. His deep understanding of market analysis, go-to-market strategies, and his ability to leverage industry tools have been instrumental in the success of numerous campaigns. Sanket’s focus on key factors such as location selection, media quality, and measurement will further enhance our ability to deliver effective, results-driven campaigns for our clients”.

Sanket Parab added, “I am excited to join Posterscope India at a time when the OOH landscape is evolving rapidly. With its strong foundation, innovative approach, and market leadership, Posterscope is uniquely positioned to continue delivering exceptional value to clients. I look forward to collaborating closely with the team to push the boundaries of what’s possible in the OOH space and help our clients achieve their marketing objectives”.