Publicis Groupe South Asia has announced the promotion of Lalatendu Das , currently CEO of Performics India, to the newly created position of CEO of Publicis Media South Asia. He will continue reporting to Anupriya Acharya, CEO of Publicis Groupe South Asia, and collaborate closely with Jai Lala, CEO of Zenith India; Rathi Gangappa, CEO of Starcom India; Sejal Shah, MD of PMX India and others.

Lalatendu Das joined Publicis Groupe India in early 2022 as CEO of Performics India. Since then, he has led the addition of key accounts, developed innovative products, and positioned Performics India as a leader in performance marketing and digital solutions.

Before joining Publicis Groupe South Asia, he spent nearly a decade at McKinsey as a partner and founding member of McKinsey Digital Labs in Asia Pacific. He co-led the McKinsey Digital/Technology practice, focusing on new digital business builds, customer journey transformations, and advanced analytics-led transformations. 

Das has also held major operational roles at Tata Consultancy Services for over a decade. He is an engineer and did his post graduation in Business Management from IIM Ahmedabad, LD has 25 years of experience.

Anupriya Acharya, CEO of Publicis Groupe South Asia said, “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets made him uniquely qualified to drive significant value for our media clients. We are really excited to have him take on this new mandate”.

Lalatendu Das said, “I am delighted to be leading Publicis Media South Asia at an exciting, pivotal, and transformative time.  It has scaled capabilities across strategy, insights and analytics, data and technology, and a strong and established portfolio of brands in its client roster. I look forward to keeping the growth momentum going, delivering industry-first offerings and tangible, exponential growth for clients. The canvas is vast, and the opportunities are huge”.

In another development, Tanmay Mohanty, CEO of Publicis Media Services South Asia, is stepping down to explore new opportunities. He had been responsible for overseeing the media operations of Zenith India and Starcom India, as well as the Media Product & Solutions Portfolio.

Anupriya Acharya said, “I would like to thank Tanmay for his contributions which have been invaluable. During his tenure with us, our media services and capabilities have not only scaled up tremendously with some of our biggest clients, but they have become the best offerings in the market. We wish him the very best in his future endeavours”.