Pullela Gopichand, India’s celebrated badminton champion and Chief National Coach of the Badminton Association of India (BAI), inaugurated the country’s first Integrated Preventive Spine and Sports Health Center, nSure Healthy Spine, in Hyderabad today. This event marked a significant step forward in the field of spinal healthcare in India. The launch saw attendance from a host of dignitaries, including Sri V. Chamundeswaranath, Governing Council Member of the Indian Premier League (IPL), Sri Ramakrishna Lingireddy, General Secretary of the Hyderabad Software Enterprises Association (HYSEA), and Ms. Johanna Pentti, Head of Training and Education at Nordic Health, Finland.

In collaboration with Nordic Health, Finland, nSure Healthy Spine aims to transform spine care in India through its unique and holistic approach to healthcare. Utilizing personalized, data-driven solutions powered by artificial intelligence, the center focuses on preventing spinal issues before they escalate. From athletes to corporate professionals and everyday individuals, nSure offers advanced care designed to address spinal discomfort at its root. Pullela Gopichand, who has long advocated for preventive health, praised the vision of nSure. He remarked, “The unique facility, nSure Healthy Spine, stands as a beacon for those who believe in the power of preventive health. As an athlete, I understand the critical role spine health plays in performance. nSure Healthy Spine is more than just a clinic—it’s a movement toward a healthier lifestyle”.

What sets nSure apart is its innovative PhyGital technology, a hybrid model that integrates in-person care with digital solutions. This AI-powered platform enables comprehensive, accessible musculoskeletal (MSK) care, ensuring that patients receive early detection and personalized treatments. By focusing on prevention, nSure offers solutions that are designed to prevent spinal problems from becoming debilitating. With a world-class medical team and cutting-edge technology from Nordic Health, the center is poised to elevate the standards of spine care across the country.

Speaking as a Guest of Honour at the event, Sri V. Chamundeswaranath commended the center for its focus on preventive care, noting the urgent need for such services in today’s fast-paced world. “nSure Healthy Spine is a game-changer. With our increasingly sedentary lifestyles, the need for preventive care has never been more urgent. This center’s innovative approach will benefit not only professionals but everyday individuals who may not even be aware of the risks they face”, said Chamundeswaranath.

Sri Ramakrishna Lingireddy, General Secretary of HYSEA, emphasized the importance of the center for the well-being of IT professionals, many of whom suffer from spine-related issues due to prolonged hours of sedentary work. He noted that low back pain (LBP) is becoming increasingly common among the IT workforce, and nSure is well-positioned to provide much-needed preventive care, ergonomic solutions, and spine health education. Lingireddy added that the center’s approach would contribute to improving productivity and enhancing the quality of life for IT professionals.

Ms. Johanna Pentti from Nordic Health, Finland, spoke about the significance of their partnership with nSure, highlighting the combination of their advanced medical technology with nSure’s vision for preventive spine care. “By combining our expertise in advanced medical technology with nSure’s vision for preventive spine care, we are creating a holistic and innovative approach to spinal healthcare in India. This collaboration represents the future of spine and sports health”, she said.

Dr. Kasu Prasad Reddy, Chairman of nSure Healthy Spine, outlined the center’s broader vision of redefining spine health in India. He explained that the center’s goal is to make preventive care a necessity rather than an option, allowing people to take charge of their health before spinal issues become critical. Since its inception, nSure has treated over 2,500 individuals, offering affordable, personalized care that caters to all age groups, from children to the elderly. Dr. Sukumar Sura, Chairman and Managing Director of the Asian Spine Hospital and Co-Founder of nSure Healthy Spine, added that many chronic spine conditions can be treated without surgery. “At nSure, we believe that chronic spine issues can often be addressed without surgery. Through personalized and preventive care, we work to ensure long-term spinal health for our patients,” said Dr. Sura.

The event also marked the announcement of a significant partnership between nSure and the Pullela Gopichand Badminton Academy (PGBA). This collaboration is set to extend nSure’s preventive spine care services to athletes across India, ensuring that sports professionals have access to world-class care that will keep them at the peak of their performance. The partnership aligns with Gopichand’s philosophy of maintaining optimal health through preventive measures, particularly for athletes who face intense physical demands.

Concluding the event, Naresh Kumar Pagidimarry, Co-Founder and CEO of nSure Healthy Spine, emphasized the center’s mission to revolutionize spine health care in India. “We, at nSure, are on a mission to revolutionize the ‘Preventive Spine Care’ for a healthier and active life”, he stated. With its focus on prevention, innovation, and accessibility, nSure Healthy Spine is poised to lead the charge in making spinal healthcare proactive, personalized, and available to everyone.