Noida based PureSoftware, a global IP-led product, and Services Company, has announced the appointment of Noy Kucuk as Senior Vice President, to accelerate the company's Hitech & Telecom Products and Services business.

Anil Baid, Founder and Chief Strategy Officer, PureSoftware, states, "Noy is an accomplished professional with an extensive career in wireless technology and engineering development. He is a leader and brings a wealth of experience to 5G and wireless markets with a diverse knowledge of software and hardware building blocks to enable the growth of PureSoftware 5G product - Arttha5G and services offerings. The depth and breadth of his skill sets and accomplishments, coupled with proven technology and engineering development background will help our clients navigate their most complex challenges."

Noy Kucuk, states, "I am excited to join PureSoftware and leverage their wealth of domain, and technical capabilities to drive business value and ensure success on 5G strategy and engagements. PureSoftware is well-positioned to contribute and accelerate the new era of wireless infrastructure deployments with development and test expertise in 5G standards, Embedded SW development, and Cloud platforms. PureSoftware's strong culture of proactive engagement, responsiveness, and ownership is exemplary and exciting."

Recently, Noy served as Vice President of Product Marketing for 5G Solutions at NXP Semiconductors where he focused on developing fully programmable silicon and software solutions for the 5G infrastructure market. Prior to that Noy has held leadership and R & D roles at Avago/LSI, Ericsson, Nortel Networks in North American, Latin America, and Europe for over 20 years.

Manish Sharma, Chief Executive Officer, PureSoftware, states, "It gives me immense pleasure in welcoming Noy as Senior Vice President, to spearhead our Hitech and telecom business. Our focus has always been to bring niche product and service offerings to the doorsteps of businesses to accelerate adoption and business outcomes for our customers. Under Noy's leadership, PureSoftware will strengthen partnerships, develop strategic alliances and further expand its global footprint."