PVR INOX Limited, India's leading and most premium cinema exhibitor, has appointed Saurabh Bhambri as Senior Vice President - Media Business. In this role, Saurabh will drive revenue growth, lead digital transformation, optimize business automation, and promote innovation through strategic partnerships to strengthen and expand the company’s media business segment.

In his role as Senior Vice President for Media Business at PVR INOX, Saurabh Bhambri will focus on driving revenue growth through innovative media monetization strategies and forging strategic collaborations with leading brands and advertisers. He will spearhead the integration of digital technologies, such as programmatic advertising and data-driven audience targeting, to enhance advertising efficiency. Saurabh will also develop unique and engaging advertising formats, leveraging PVR INOX’s extensive cinema network as a premium media platform. Additionally, he will streamline business operations through automation and analytics to deliver impactful advertising campaigns. His leadership will play a key role in shaping PVR INOX’s vision for redefining cinema-based media solutions.

Shalu Sabharwal, Chief Sales Officer- PVR INOX. Ltd, expressed her enthusiasm about the appointment: "We are delighted to welcome Saurabh as our new Senior Vice President – Media Business at PVR INOX. Saurabh’s extensive experience in digital advertising and media monetization, combined with his innovative approach, will play a vital role in shaping the future of our media business. We are confident that his leadership will further strengthen our growth trajectory and help us unlock new opportunities. We look forward to Saurabh’s contributions as we continue to redefine the entertainment and media landscape".

With 17 years of experience, Saurabh Bhambri has held senior roles at leading organizations such as Paytm Ads and Times Internet Limited. In these positions, he played a key role in building and expanding their revenue portfolios from the ground up. His innovative approach and ability to drive significant results have made him a standout leader in the digital advertising industry.

On his appointment, Saurabh Bhambri said "I am excited to join PVR INOX Limited at such a transformative time for the media and entertainment industry. The convergence of cinema and digital media presents unique opportunities, and I look forward to driving innovative strategies that will unlock value for the company and its stakeholders. Together with the exceptional team at PVR INOX, I aim to create a robust media business that aligns with the company’s vision and growth ambitions".

Saurabh's appointment underscores PVR INOX's dedication to harnessing digital innovations and cutting-edge solutions to strengthen its media portfolio and deliver exceptional experiences for advertisers, partners, and moviegoers.