PVR INOX Limited, India’s top cinema exhibitor, has appointed Traptika Chauhan as Head of Agency Business and Pre-Sales. In her new role, she will focus on enhancing agency partnerships, streamlining pre-sales operations, and driving revenue growth across India's retail and media sectors.

Traptika will lead efforts to enhance collaborations with advertisers and agencies, creating tailored media solutions that align with PVR INOX's business goals. Her responsibilities include streamlining pre-sales processes and fostering long-term partnerships to expand the company’s media portfolio.  

Traptika Chauhan stated, "I am honoured to join PVR INOX Limited at this exciting juncture. The company’s commitment to innovation and excellence in the media and entertainment space resonates deeply with me. I look forward to building meaningful agency relationships, streamlining operations, and unlocking new opportunities that will enhance value for our partners and stakeholders".

With extensive experience in media strategy and sales leadership, Traptika has held senior roles at Disney+ Hotstar, Paytm Ads, GroupM, and Publicis. Her proven ability to drive growth through strategic partnerships and innovative sales approaches positions her well to lead PVR INOX’s agency business initiatives.  

This leadership appointment highlights PVR INOX's commitment to innovation, collaboration, and providing value-driven solutions for advertisers and audiences. Through strategic leadership and business growth, the company aims to strengthen its position in India’s media and entertainment retail sector.