According to reports, multiplex operator PVR INOX has partnered with VISA, to drive seamless, secure, and contactless Mobile-based tap to pay transactions. The initiative will run for six months across 160 cinemas in the top eight metro cities of India.

Cinema attendees can now utilize their Android, NFC-compatible smartphones to tap and pay with Visa cards for transactions at PVR INOX theaters. By adopting Mobile tap to pay, PVR INOX and Visa are enhancing transactions to be quicker, safer, and more convenient, establishing a new standard for digital-first cinema experiences. At PVR INOX outlets, this will promote tap-to-pay as the safest and most convenient payment option for moviegoers.

The collaboration provides unique benefits to Visa credit and debit card users in Mumbai, Delhi NCR, Chennai, Bengaluru, Kolkata, Hyderabad, Ahmedabad, and Pune, enriching their movie experience:

Complimentary Popcorn-Pepsi Combo: Patrons who buy tickets for Rs. Anyone spending 1,000 or more at the box office using Visa's Mobile tap to pay feature will get a free popcorn and Pepsi combo. 20 percent Off on Food & Drinks: Film fans can take advantage of a straight 20 percent off (limited to Rs. 500) on food and drink purchases when using Visa’s Mobile tap to pay at PVR INOX locations. Rs 200 Discount on High-Value F&B Transactions: Customers utilizing their Visa cards for tapping and paying Rs. An instant discount of Rs. will be given to those spending 2,000 or more on food and beverages. Sure! Please provide the text you'd like me to paraphrase.

Gautam Dutta, CEO, Revenue & Operations, PVR INOX says, “At PVR INOX, we are committed to enhancing every aspect of the movie-going experience, and seamless, secure transactions are a key part of that journey. Our partnership with Visa marks a significant step toward fostering a cashless economy while ensuring our audiences enjoy the convenience and speed of Mobile tap to pay."

"By promoting cashless transactions with exclusive offers and integrating cutting-edge digital payment solutions, we are not just redefining transactions—we are setting new industry standards for innovation and customer satisfaction,” adds Gautam .

 

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“We are thrilled to partner with PVR INOX to promote mobile-based contactless transactions to millions of moviegoers across India. As consumers look for more mobile-first experiences, this collaboration aims to enhance convenience and speed of payments, allowing them to swiftly purchase refreshments during intervals or before the movie starts. With Visa’s global expertise in contactless payments and PVR INOX’s leadership in entertainment, we are redefining the moviegoing experience for a mobile-first audience,” says Ramakrishnan Gopalan, Head of Products & Solutions, India and South Asia, Visa.