Reading textile and apparels firm Raymond on Wednesday said it has appointed Sunil Kataria as the CEO of its lifestyle business. The Mumbai-based company said it has strengthened its leadership team by on-boarding the seasoned professional reckoned for leading largescale business transformations and creating strong consumer brands in India and Southeast Asia.

In his new role, Kataria will be responsible for steering the next phase of growth by driving the digital agenda and strengthening the brand's presence in domestic and

international markets”. At Raymond, we believe in having industry's finest talent that resonates with our vision to create a future ready organisation. During the last few years, we have been making stronger strides and creating brands and retail experiences for our loyal and newage consumers”, Raymond Chairman & Managing Director Gautam Hari Singhania said in a regulatory filing.

Raymond, Believes In Having Industry's Finest Talent That Resonates With The Vision To Create A Future Ready Organisation

The Lifestyle Business is the flagship vertical of Raymond Group which includes branded textiles, garmenting, shirting, retail and apparel verticals. Kataria's role will be pivotal in driving the ongoing transformation to create a future ready entity that intersperses digital and physical experiences while infusing freshness to product portfolio to drive growth, the company stated. During his earlier stint as the CEO of Godrej Consumer Products, Kataria managed the business operations of India and Southeast Asia.