Rediffusion, a prominent player in advertising and marketing, has announced Rishu Verma's appointment as Senior Vice President and CEO of its newly established vertical, Konjo. The specialist division, Konjo, will focus on delivering strategic insights and brand-building support specifically tailored for Indian startups, aimed at accelerating their growth.

Based in Mumbai, Verma will take on the responsibility of overseeing Rediffusion’s existing portfolio while spearheading Konjo’s operations. His new role will involve driving business growth, enhancing client relationships, and managing operational strategies for the agency’s expanding client base.

Verma brings nearly two decades of experience in the advertising industry to Rediffusion, joining from dentsu Malaysia, where he served as Integrated Client Partner for major clients, including Toyota and Telekom Malaysia. During his tenure, Verma significantly contributed to the stability and growth of these high-profile brands.

His diverse background includes leadership roles at renowned agencies like Ogilvy, JWT, Leo Burnett, and BBDO. Verma’s expertise spans work with leading Indian brands such as Tata Motors, Cadbury (Perk, 5 Star, Gems), Vodafone, ITC’s Tobacco brands, and Tata Tiscon Rebars, establishing him as a seasoned industry professional with a strong command of cross-category brand management.

Carol Goyal, Executive Director at Rediffusion and head of Konjo, expressed enthusiasm about Verma’s return to the agency. “Rishu brings invaluable global experience back to Rediffusion. We are confident that he will deliver exceptional leadership for both Konjo and Rediffusion clients”, she stated.

Reflecting on his new role, Verma said, “Returning to Rediffusion is like coming home. Under both the previous leadership and Dr. Sandeep Goyal’s direction, I’ve enjoyed unparalleled opportunities for growth. Rediffusion has an iconic legacy in Indian branding, and I’m excited to contribute to it once more”.