Rupeek, the country’s leading asset backed digital lending  platform, has launched India's first ever Gold-powered card to allow millions of consumers to fulfil  their highly-recurring credit requirements using the power of their idle gold. Designed to give  access to a majority of Indians, this ‘Card for Everyone’ gives a quick & economical option for  people seeking direct credit. This revolutionary and first-of-its-kind ‘No questions’ asked card gets  delivered to the customer’s doorstep in less than 60 mins with a credit limit offered up to INR 50  lacs. The Gold powered card is backed by first-in-the-segment features that are currently unheard  of within the existing ecosystem.

Currently, this card has gone live in 14 cities namely, Bangalore, Hyderabad, Mumbai, Pune,  Chennai, Kolkata, Jaipur, Rajkot, Vadodara, Vijayawada, Ludhiana, Chandigarh, Ahmedabad,  and Surat. Furthermore, plans are underway to add another 16 cities in the next quarter to fulfil  the pent-up demand seen for such Gold powered cards.

This card is revolutionary and a better option over existing card offerings in more ways than one: ● 100% instant bank transfer facility

● Doorstep service in 60 mins
● Zero hidden charges
● Instant card activation
● No credit score or income document required
● Complete app control, best & direct rewards

Sumit Maniyar, Founder & CEO, Rupeek, said “We are a quintessential GoldTech platform,  built on disruptive tech and backed by consumer insights that aim to solve credit pain points of a  billion Indians. The launch of our first-of-its-kind Gold powered card is one such tech-led offering  that is built for the masses, giving them access to uninterrupted credit, at their fingertips. We are  growing strength to strength in realising our larger vision to create an indigenous gold  monetisation (GoMon) infrastructure that helps unlock growth and credit for all.”

After disrupting the asset backed space with Rupeek’s flagship doorstep model, this is yet another  disruptive product offering that aims to further democratise credit for all and boost gold  monetisation (GoMon) in India. Built on Rupeek’s experience and expertise in the gold handling  space, this novel Gold-powered card provides consumers affordable and more flexible repayment  options, based on low risk of gold underwriting. The card form factor enables gold monetisation  with use-cases otherwise unheard from a Gold-powered credit product. This product from  Rupeek’s bouquet of offerings is set to revolutionise customer experience and destigmatize  availing gold-backed credit in India.