Software-as-a-service startup Kissflow on Tuesday said it is going after the $50 billion integrated work platform opportunity with the launch of its unified low-code/no-code platform that it said will help enterprises fast-track digital transformation.

It said the platform will bring together the entire spectrum of work management into a unified experience for users ranging from end-users, teams, team managers, process experts, citizen developers and IT developers.

"This is a long game for us," Suresh Sambandam, CEO, Kissflow said. "So we are really looking at anywhere between three to five years, we are trying to go from a few million users right now into close to 100 million in the next five years or so. There is a big gap in the Google ecosystem especially. For all those customers, Kissflow will be a very compelling opportunity."

The Chennai-based company said that enterprises use multiple work management tools that focus either exclusively on app development, process management, project or task management, and collaboration. Multiple tools are deployed to seamlessly manage operational initiatives but rather than simplifying work, they make work complex and disjointed and hamper enterprise-wide digital transformation.

“Globally, there are only 26 million developers, but there are 500 million business users," Sambandam said. "And of these 26 million developers, only a portion of them are actually developers. Roughly, I would say 20% of them, like four or five million people, are trying to cater to the needs of the 500 million people, which is like a 100x gap."

Sambandam said that the real opportunity also lay in getting these 500 million business users to become citizen developers. Kissflow's work platform has capabilities for app development, process management, task management, data management, integrations, analytics, and collaboration by embracing the low-code/no-code paradigm.

"Business users can take control of their own digital needs while IT leaders can continue to provide a secure and scalable platform for digital growth. With 500 million business users becoming citizen developers, this will be the game-changer that will drive the future of work," he said.

Currently, the India market constitutes about 10-12% of Kissflow's customer base but with this offering, Sambandam said that he sees the potential for this number to double and touch about 20%. "This is a much broader offering, that helps us to pretty much reach out to any enterprise, even mid tier enterprises," he said.