Sales Performance International (SPI), a global leader in sales performance improvement announces the release of Conversation Genius – an innovative technology solution that helps salespeople master consultative conversation skills.

Conversation Genius provides an innovative technology solution to the situational fluency problem, and incorporates direct messaging input from marketing to populate consultative conversation templates by industry & role. It provides an easy way for people to study specific business issues, their causes, & how solution capabilities address them.

Conversation Genius includes innovative game interface that allows salespeople to attain conversational certification for specific buyers within industries, accelerates on boarding for new salespeople by creating rapid business fluency, & also enables new product & solution messaging to be instantly delivered to the sales organization. It can be utilized for any selling methodology, and ensures that an organization's brand

"The biggest universal challenge for sales organizations around the world is creating and maintaining high levels of 'situational fluency' for sales professionals.

promise and key messages are completely understood and communicated consistently across the sales channel.

Describing about the challenges, Jürgen Heyman, CEO, SPI says, "The biggest universal challenge for sales organizations around the world is creating and maintaining high levels of 'situational fluency' for sales professionals. To be effective 'consultative' sellers, salespeople need a reflexive ability to discuss each buyer's specific business issues, what is causing them, and which capabilities are needed to address those challenges."

With extensive sales performance expertise, deep industry knowledge, and global resources, SPI has assisted more than 1,500,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance. The company has offices in Charlotte, NC, Brussels, London, and Shanghai, China; our clients include: Baxter, Becton Dickinson, Emerson Process Management, IBM, Kyocera, MasterCard, Maersk, Orange, Philips Healthtech and ThyssenKrupp Elevators.