Salesforce, the global leader in CRM appoints VMware veteran Arun Kumar Parameswaran as its Senior Vice President & Managing Director, Sales & Distribution, India. Operating from Bengaluru, Arun would lead the overall Sales and Distribution strategy for India and would be reporting to Arundhati Bhattacharya, CEO and Chairperson, Salesforce India. Arun will officially join Salesforce in early May 2021.

Commenting on Arun’s appointment Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, says, "India continues to be one of the fastest growing regions for Salesforce and I am excited to welcome Arun on board to lead our sales team and support our growing customer base in India.”

Arun brings in more than 28 years of diverse and vast experience of working with customers across a broad spectrum of enterprise, commercial, public sector and SMB’s on their digital transformation journeys to salesforce.

Excited about his new role, Arun Kumar Parameswaran says, “I am excited to be joining Salesforce at such a pivotal time where customers in India are accelerating their digital journey. I look forward to working with a very dynamic India team to participate in this incredible growth opportunity and help deliver success for customers of all sizes on the Salesforce platform.”